Bournville College’s new state-of-the-art facilities were chosen for the UK premiere of the Schwarzkopf Young Artistic Team (YAT) Essentials Collection 2012 and it was an occasion which also enabled the college’s students to showcase their own talents.
The event provided an ideal opportunity to highlight the hair and beauty salons, which feature the very latest training facilities.
A large gathering of guests in the spacious foyer not only enjoyed Schwarzkopf’s glittering show, but also saw what has been achieved by Bournville’s students in a comparatively short space of time, typified by 19 year-old Amber Hussain, currently a Level 3 hairdressing apprentice.
The former Waseley Hills High School pupil completed Levels 1 and 2 with flying colours and is now employed at The Edge Hairdressing, Cotteridge. She has also been taken on as an apprentice by Bournville College itself, working in her spare time in its salon, Urban Elegance, which is open to the public during normal business hours.
“I am totally passionate about the job and wouldn’t change it for anything,” said Amber, whose work was modelled during the Schwarzkopf evening. “I have been at Bournville College for three years and besides hairdressing I am also studying business with a view to opening my own salon in a few years. I really enjoy my time at the college and look forward to every day. The new facilities and tutors are excellent.”
Curriculum manager for hairdressing Frances Paterson said that the concept of employing apprentices in the College’s own public salon was an entirely new one and young people from the local area are being actively sought to move the initiative forward.
“We also have work-based apprentices employed in local salons, as well as full-time students here at the college,” said Frances “The students involved in the show made their own choices for hair styles, make-up and clothes and their liaison with theatrical make-up students has led to some inspirational ideas.”
“We want to develop this aspect to take part in competition work nationally.
The members of our hairdressing tutorial team have many years’ industry experience and Schwarzkopf is our favoured partner. The company has supported us with the launch of the new salons and we hope our students will be inspired by seeing their artistic team.”
This thought was echoed by Schwarzkopf’s sales representative Paul Read, who was highly impressed with the College’s “stunning training facilities”. He added: “The staff are highly motivated and the students’ willingness to learn is very noticeable. At Schwarzkopf we are driven by educating the next generation’s quality hairdressers with the help of our quality products and we are very pleased that Bournville College has tied itself to the company as preferred supplier for five years.”
The College’s Assistant Principal for Marketing and Business Planning, Alma Aganovic, said: “The College’s new facilities have been described as the most technologically advanced in the country. They include a conference centre, a restaurant, a gymnasium and hair and beauty salons, all of which are open to the public.”
Bournville College is launching a Foundation Degree in Salon Management and anyone wishing to know more about this or any other courses is invited to phone 0121 477 1300.









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